Howdy There, I’m Gabs!

I’m a full stack creative designer with a passion visual media, user experience and accessibility. I specialize in crafting thoughtful, engaging, and inclusive experiences that connect with people, both functionally and emotionally. Whether it's designing cool merchandise, creating visual narratives, or solving UX challenges, I bring a balance of technical skill and artistic intuition to every project.

When I am not at my desk…
I am training in Mixed Martial Arts and Brazilian JiuJitsu. I love the empowering nature around these sports. My coaches and training partners have taught me an abundance beyond just getting physically stronger, but patience, kindness, and connection that comes from working together.


Thanks for stopping by!

Experience

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  • Present

    • Founder of a multidisciplinary design studio.

    • Lead the redesign of retail display, increasing the sales of stagnant products by 200-500% as well as mentor junior designers.

    • Illustrated merchandise for the Durham Farmer’s Market Tomato Day, selling out of 700 shirts in one day and DFM's first webshop for out of state sales of merchandise.

    • Produced over 170 pieces of content for Oak City Fibers, gaining 2K followers and increased viewership by 1–2K in one year,, directly correlated to increased purchases related to content.

    • Designed and manufactured combat sportswear, gaining traction in BJJ competitions across the US with 2 sponsored athletes representing Studio Gabba and Elevate MMA.

  • 2022 - 2025

    • Fostered relationships with broadcast meteorologists from CBS, Tegna, Grey, and The Weather Channel, via weekly product meetings to successfully address complex design challenges and support the ongoing iterations for the advancement of media and broadcast products.

    • Lead, directed, and generated visual design for 4 unique styles of weather content for product demos, utilized on weather.com, TWC socials, and at the National Association of Broadcasters conference.

    • Lead product designer for Velocity, a web based weather content platform which reduced the hardware requirements costs and increased access to broadcast quality output in the field.

    • Instructed DES 327: Interactive Design I, introducing students to core principles of UX/UI design and instructed DES 523: Data Visualization, mentoring graduate students in data storytelling, user-centered communication strategies.

    • Re-designed existing curriculum to balance individual student subject matter exploration with practical skill-building, to guide 30+ students through current industry standards and workflows.

  • 2021 - 2022

    • Led a 6-month UX/UI redesign of the IBM Z server financing platform to simplify workflows and improve usability, receiving positive feedback from 30+ IBM Z sales stakeholders.

    • Completed IBM's Pattern Program, presenting novel short and long term solutions to stakeholders of IBM Storage to attract small to medium sized businesses to their clientele.

  • 2019 - 2021

    • Led design of WeaveUp’s suite of B2B solutions, improving efficiency and UX by reducing workflow redundancies in collaboration with the engineering team, positioning the company for the acquisition by JoAnn Fabrics.engineering team. 

  • 2017 - 2019

    • Undertook redesign of Prologue’s user interface and expansion of icon library, resulting in positive feedback  and increased program participation.

    • Designed and implemented brand partnerships with Cotopaxi, OrganicGirl, and New York Times Cooking into marketing materials and campaigns into the Prologue app.