NAB Graphics Packages
The Weather Company
Role(s): Creative Director, Graphic Design, Script, Product Implementation
Motion Design: Sean Donnelly
For the 2024 NAB trade show, the Media and Broadcast department sought to highlight different types of automated content that could be created and implemented with ReelSphere.
In total, four unique styles were generated. Including an expansion of the The Weather Company graphics package to include a severe weather feature. Three of them were designed with the intention of being white label. Easily modified to match a station or media groups style and could be implemented as an offering with ReelSphere.
Read more about ReelSphere and see this work featured in a TWC blog written by Mike Convey, Product Manager of Media Solutions
This package was designed as an expansion to the TWC graphics package I initially developed. Building out both a vertical iteration to work on mobile devices as well as a night time version.
Look 1: TWC Graphics Package
Sampled as a themed package to showcase our ability to produce tailored weather content.
Look 2: Thematic
This package was designed as a white label option for station groups. This look could be implemented with minor customization for color to match an existing brand guide and use Reelsphere right out of the box.
Additionally this package came with vertical video option to be integrated into mobile app content.
Look 3: Circles
Based upon the samples initially developed by the Smith Geiger group, I took the visual design as inspiration to build out a format that could be animated in Max and automated in Reelsphere.