TWCo Graphics Package
The Weather Company
Role(s): Creative Director, Graphic Design, Script, Product Implementation
Motion Design: Camila Lachman
A graphics package inspired to compliment the TWCo consumer app redesign released in 2024 and designed to work for automated content generation in ReelSphere.
This custom graphics package has been utilized by The Weather Company beyond Reelsphere and has been featured on weather.com for editorial content as well as by the enterprise sales and marketing teams to modernize the demo samples.
What is ReelSphere?
TWCo’s product ReelSphere generates automated, highly-customized and short-form weather streaming content and even lets users add an AI voice that can sound like a local meteorologist. Think of the quick weather forecast updates you usually see while watching local news.
Scene Variants
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Scene Variants *
Usage of this Graphics Package
Check out the video samples using this graphic’s package produced by TWCo’s team of sellers. By collecting their experiences, sample outputs, and client feedback, this graphics package continues to be iterated and refined.
And the survey says…
And the survey says…
Visual Appeal Bridges Generations
As media consumption habits continue to evolve, particularly among younger audiences, there is a growing need to understand how new video formats and technologies resonate with viewers across different devices and platforms.
As a product designer, I felt that it was crucial to gather comprehensive consumer insights about ReelSphere's latest video content offerings to inform product development, graphic package iteration, and market positioning strategies
This study aimed to collect statistically significant data from all demographics to provide actionable insights.
Survey to general population (499 participants) via UserZoom on 2/12/25
Temperature Unites, Rain Divides
Top Valued Features
Temperature is consistently the most important feature across all age groups
Younger viewers prioritize "feels like" and visual elements, while older viewers focus more on precipitation forecasts.
Rose and Thorns
This graphics package is a product within a product. And for improvements to be made, looking at the roses and thorns from the survey provide actionable directives. Specifically on how the graphics package can be furthered tinkered and how can ReelSphere be iterated to produce appealing and informative content.
Rose: The Good
Production Quality
Clean, professional presentation
Praised for being easy to follow and understand
Positive reception of Ai voiceover clarity
Content Value
Informative and useful
Easy to understand
Good for basic planning
Format
Appropriate length
Clean, straightforward delivery
Nice animations
Thorn: Needs Improvement
Content Depth
Want more detailed information
Some resistance to automation, valued regional expertise and human connection
Could be more comprehensive
Personalization
Need for local relevance
Desire for more location options
Pacing / Speed of Content
Engagement
Somewhat standard/traditional format
Desire for exciting graphics/visuals
Preference of segment length varied
While the basic format satisfies fundamental weather information needs, viewers across all ages want more personalization and depth, though their preferred delivery methods differ by generation:
18-34: Make it more modern/interactive - I can get basic weather on my phone
35-54: Keep the human element - don't replace experienced meteorologists with AI
55+: Slow down and make it easier to read/digest the information