Auroraflow Third Anniversary Tote Bag
Auroraflow is a spa located in Durham,NC offering therapeutic massage sessions, skin treatments, waxing, and Reiki. For their third anniversary, they reached out to create a custom tote bag as a membership gift and for retail purchase for non-members.
Purpose:
Celebrate Auroraflow’s Third Anniversary without using literal “birthday” imagery (no hats, confetti, cake, etc.).
Serve as a gift to members and increase brand visibility in the community.
Content to Include:
Auroraflow logo (feel free to interpret creatively).
Quote: “We don’t heal in isolation, but in community.” — S. Kelley Harrell
Style/Feel:
Open to your creative take—something that feels aligned with our brand identity and the sense of community and healing.
Avoid explicit birthday themes.
Emphasis on design that would look good on a tote bag and feel like a meaningful, wearable piece.
Deliverables:
Print-ready file for tote bag production.
Any suggestions for colors, placement, or layout that work best for print.
Sketches + Layout Options
Finalized Illustration
The team at Auroraflow selected the bottom left sketch and layout with a few notes:
incorporate other sea life to be representative of diversity
more merpeople
I chose to combine elements from top sketch like the manta rays and having mer-folk swim among them.
Color Suggestions for Printing
Tote Bag Mock Ups
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