Comfy Florals Brand Identity
Comfy Florals | Owner: Kristy Miliken
Role(s): Research, Graphic Design, Illustration
Comfy Florals is a floral design studio based in Morrisville, NC, focused on sustainable floral design and highlighting in-season, locally grown NC flowers. As the studio as grown to specialize in weddings and special events, it become time to revisit it’s branding.
Why the rebrand?
Kristy felt it was time to level up. Specifically to grow into a cohesive look and feel as well as develop a visual language that felt representative of where she wanted the floral studio to go.
Additionally felt it was important to signal a new chapter in the business and to stand out against local competitors with a distinctive personality as well as attract the her ideal clients.
Changes to the website
In addition to implementing the changes to the brand on socials and marketing materials, big changes were made to the Comfy Florals website. The final piece
Kristy Miliken, Owner
“This branding experience has truly been the highlight of our year, reflecting the immense amount of love and work we’ve put into growing Comfy Florals.
I can’t possibly tell you how much we loved working with Gabs, here in Durham, NC, to bring forth the next visual iteration of our brand. They really thought of every little detail, listened to what we really wanted to see, and developed a bangin’ brand that we are so proud to share! ”
